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Fend Wellness

Fend Wellness is an in-house venture start-up in the health and wellness space. While living through the height of a global pandemic that is easily transmitted, there was a huge gap in the industry for wipes you can wear - to protect your hands and surfaces from pesky germs. As the lead designer on this project, I focused on activated the brand identity, packaging, web design, and advertising that would give us our unique white space in this industry. Live Large, Stay Safe with Fend Wellness. 

The brand is scheduled to launch in March and already has potential partnerships lined up with major companies in the travel, hospitality, and corporate spaces.

Fend Wellness is an in-house venture start-up in the health and wellness space. While living through the height of a global pandemic that is easily transmitted, there was a huge gap in the industry for wipes you can wear - to protect your hands and surfaces from pesky germs. As the lead designer on this project, I focused on activated the brand identity, packaging, web design, and advertising that would give us our unique white space in this industry. Live Large, Stay Safe with Fend Wellness. 

The brand is scheduled to launch in March and already has potential partnerships lined up with major companies in the travel, hospitality, and corporate spaces.

Fend Wellness is an in-house venture start-up in the health and wellness space. While living through the height of a global pandemic that is easily transmitted, there was a huge gap in the industry for wipes you can wear - to protect your hands and surfaces from pesky germs. As the lead designer on this project, I focused on activated the brand identity, packaging, web design, and advertising that would give us our unique white space in this industry. Live Large, Stay Safe with Fend Wellness. 

The brand is scheduled to launch in March and already has potential partnerships lined up with major companies in the travel, hospitality, and corporate spaces.

Fend Wellness is an in-house venture start-up in the health and wellness space. While living through the height of a global pandemic that is easily transmitted, there was a huge gap in the industry for wipes you can wear - to protect your hands and surfaces from pesky germs. As the lead designer on this project, I focused on activated the brand identity, packaging, web design, and advertising that would give us our unique white space in this industry. Live Large, Stay Safe with Fend Wellness. 

The brand is scheduled to launch in March and already has potential partnerships lined up with major companies in the travel, hospitality, and corporate spaces.

Fend Wellness is an in-house venture start-up in the health and wellness space. While living through the height of a global pandemic that is easily transmitted, there was a huge gap in the industry for wipes you can wear - to protect your hands and surfaces from pesky germs. As the lead designer on this project, I focused on activated the brand identity, packaging, web design, and advertising that would give us our unique white space in this industry. Live Large, Stay Safe with Fend Wellness. 

The brand is scheduled to launch in March and already has potential partnerships lined up with major companies in the travel, hospitality, and corporate spaces.

Deliverables

Packaging
Brand Identity
Campaign
Web Design

Packaging
Brand Identity
Campaign
Web Design

Packaging
Brand Identity
Campaign
Web Design

Packaging
Brand Identity
Campaign
Web Design

Art Direction

Juliana Lynch, Kevin Hammond, Jessica Eversmeyer

Juliana Lynch, Kevin Hammond, Jessica Eversmeyer

Juliana Lynch, Kevin Hammond, Jessica Eversmeyer

Juliana Lynch, Kevin Hammond, Jessica Eversmeyer

Role

Designer

Designer

Designer

Designer

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Brand Personality

Living through the pandemic has been a stressful time for everybody. That's why I made sure that Fend was built with an approachable and relatable feel - bright colors and inviting text. We aren't like other big-box cleaning companies, we get the struggles that everyone faces on a daily just to feel safe. Fend  Wellness is here to make you feel confident not concerned, cautious yet clean, and allow you to celebrate transitioning back into the world knowing you're covered.

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Packaging

The packaging was the main point of collection that consumers would engage with, so this was quite an important aspect of the brand. I kept the exterior simple and easy to read, so people could gather information about the product as fastly as possible. The loose shapes behind the copy represent germs that would "fended" off.

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The Wipe You Can Wear

The wipe you can wear is the ownable statement about Fend. With no other products on the market similar to us, this gave us some white space to stand out from competitors. It was essential that I highlight this claim in both the packaging, advertisements, and photography styles to show people how Fend stands out.

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Campaign & Advertisment

As part of the brand launch, I had to design campaigns and advertisements to promote the product. I tried to highlight the unique features of the product the best -  the fact that you can wear this product, the ease of transportation with a resealable bag, and the ability to feel safe during this time. I wanted to catch people's attention with bright colors and bold claims, enticing people to purchase these and share them with their friends. Taking that into consideration - I built out various social media stories, as well as photography guides, web design, and Amazon ads.

*These are not final advertisements, just presented and approved directions. The final files were built out by the rest of the team.

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