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The Greenroom

The Greenroom is an educational and interactive booth within the Philadelphia Flower Show to promote the medicinal effects of cannabis. This booth is the first-ever exhibit about cannabis within the Philadelphia Flower Show and has also been a huge milestone in the cannabis industry, getting loads of media coverage and helping bridge the gap from taboo to mainstream.

The Greenroom is an educational and interactive booth within the Philadelphia Flower Show to promote the medicinal effects of cannabis. This booth is the first-ever exhibit about cannabis within the Philadelphia Flower Show and has also been a huge milestone in the cannabis industry, getting loads of media coverage and helping bridge the gap from taboo to mainstream.

The Greenroom is an educational and interactive booth within the Philadelphia Flower Show to promote the medicinal effects of cannabis. This booth is the first-ever exhibit about cannabis within the Philadelphia Flower Show and has also been a huge milestone in the cannabis industry, getting loads of media coverage and helping bridge the gap from taboo to mainstream.

The Greenroom is an educational and interactive booth within the Philadelphia Flower Show to promote the medicinal effects of cannabis. This booth is the first-ever exhibit about cannabis within the Philadelphia Flower Show and has also been a huge milestone in the cannabis industry, getting loads of media coverage and helping bridge the gap from taboo to mainstream.

Deliverables

Brand Strategy
Web Design
Iconography
Photography

Brand Strategy
Web Design
Iconography
Photography

Brand Strategy
Web Design
Iconography
Photography

Brand Strategy
Web Design
Iconography
Photography

Art Direction

Juliana Lynch, Kevin Hammond, Sarah Seamonson for Chronic

Juliana Lynch, Kevin Hammond, Sarah Seamonson for Chronic

Juliana Lynch, Kevin Hammond, Sarah Seamonson for Chronic

Juliana Lynch, Kevin Hammond, Sarah Seamonson for Chronic

Role

Design Intern

Design Intern

Design Intern

Design Intern

terps
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Terpene Education Board

One of the first tasks I had been given during my internship was to design an icon set for our terpene education boards. There were 12 total terpenes we focused on, and I created a system of icons based on the aromas of each terpene; adding texture to relate them back to textures used in the rest of the brand architecture.

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satind

Indica vs. Sativa Boards

This board was designed to visually show the different effects of Indica vs Sativa strains. I created sets of two-tonal icons to engage the viewers and help them retain this information quickly while walking past, as well as emphasizing the key difference hightlighted with the secondary color.

converse
chat
leaves
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Event Photography

In March 2020, The Greenroom opened up to the public at the Philadelphia Flower Show. As our first exhibition and the first marijuana booth exhibited in Philadelphia, it was pivotal that we capture this entire event. I shot the event; focused on booth design, people engaging with our cannabis experts, panel sessions, and any additional B-roll we needed for our case study. Afterwards, I sorted and edited all of the photography for the event so that we could display this event online.

See the case study on Chronic here.

Another Project ...

Booch Kombucha

New eye candy in the kombucha isle

New eye candy in the kombucha isle

New eye candy in the kombucha isle

New eye candy in the kombucha isle

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