Asset 66@2x-100-min

Booch Kombucha

Tasked with the challenge to create a singular packaging system for a drink product to build out a brand extension, solely by using color to distinguish flavors, I created a vibrant, punchy Kombucha brand that uses abstract shapes and patterns to catch the consumers attention on the shelves. I believe healthy beverages can be just as fun as unhealthy ones.

Tasked with the challenge to create a singular packaging system for a drink product to build out a brand extension, solely by using color to distinguish flavors, I created Booch. A vibrant, punchy kombucha brand, that uses abstract shapes and patterns to catch the consumer's attention in the stores on the shelves. I believe healthy beverages can be just as fun as unhealthy ones.

Tasked with the challenge to create a singular packaging system for a drink product to build out a brand extension, solely by using color to distinguish flavors, I created Booch. A vibrant, punchy kombucha brand, that uses abstract shapes and patterns to catch the consumer's attention in the stores on the shelves. I believe healthy beverages can be just as fun as unhealthy ones.

Tasked with the challenge to create a singular packaging system for a drink product to build out a brand extension, solely by using color to distinguish flavors, I created Booch. A vibrant, punchy kombucha brand, that uses abstract shapes and patterns to catch the consumer's attention in the stores on the shelves. I believe healthy beverages can be just as fun as unhealthy ones.

Tasked with the challenge to create a singular packaging system for a drink product to build out a brand extension, solely by using color to distinguish flavors, I created Booch. A vibrant, punchy kombucha brand, that uses abstract shapes and patterns to catch the consumer's attention in the stores on the shelves. I believe healthy beverages can be just as fun as unhealthy ones.

Deliverables

Packaging
Renderings
Campaign

Packaging
Renderings
Campaign

Packaging
Renderings
Campaign

Packaging
Renderings
Campaign

Art Direction

Paul Sheriff

Paul Sheriff

Paul Sheriff

Paul Sheriff

Asset 64@3x-100-min
Asset 70@3x-100-min
Asset 56@3x-100-min

Being Bold, Being Booch

Being limited to only one design for the universal packaging system, I decided to use abstract shapes to represent energy and health without using more recognizable icons that could confuse consumers. Energy comes in all forms, and Kombucha provides customers with a natural source of energy to keep them going throughout the day, so I wanted the branding to make you feel like you could get through anything with a bottle of Booch by their side.

Asset 65@3x-100-min
Asset 62@3x-100-min
Asset 73@3x-100-min
Asset 72@3x-100-min
Asset 69@3x-100-min

Renderings

Something I was able to excel in for this project was using my photographic eye to create custom 3D renderings in Dimension. I was able to utilize these programs to create photographs without having to create any of the waste from printed projects out. I created numerous renderings with high constract lighting to match the bold feel of the rest of the brand.

Asset 74@3x-100-min

Social Media Campaigns

As with any new brand, Social media is a massive component in gaining product traction. I created various Instagram stories that could be shared to promote to product and enhance brand recognition. Having a memorable social media account is crucial when it comes to growing a brand and getting new products launched.

Asset 71@3x-100-min
Asset 55@3x-100-min
Asset-47-100

Another Project ...

Fineline Tattoo

A contemporary space for tattoo artists 

A contemporary space for tattoo artists

A contemporary space for tattoo artists

A contemporary space for tattoo artists

A contemporary space for tattoo artists

POSTER
Asset-17