Opaque
Mental health issues affect 35% of college students at any given point and have been increasing in numbers over the past 10 years. With such a large portion of the student population affected by these issues, there is still a sizable lack of accessible services that universities across the country have put in place to support their student body. To combat these issues, I developed Opaque. Opaque is an anonymous, virtual therapy platform that is led by peer mentors and provides support groups for students all across the country without compromising their privacy.
Mental health issues affect 35% of college students at any given point and have been increasing in numbers over the past 10 years. With such a large portion of the student population affected by these issues, there is still a sizable lack of accessible services that universities across the country have put in place to support their student body. To combat these issues, I developed Opaque. Opaque is an anonymous, virtual therapy platform that is led by peer mentors and provides support groups for students all across the country without compromising their privacy.
Mental health issues affect 35% of college students at any given point and have been increasing in numbers over the past 10 years. With such a large portion of the student population affected by these issues, there is still a sizable lack of accessible services that universities across the country have put in place to support their student body. To combat these issues, I developed Opaque. Opaque is an anonymous, virtual therapy platform that is led by peer mentors and provides support groups for students all across the country without compromising their privacy.
Mental health issues affect 35% of college students at any given point and have been increasing in numbers over the past 10 years. With such a large portion of the student population affected by these issues, there is still a sizable lack of accessible services that universities across the country have put in place to support their student body. To combat these issues, I developed Opaque. Opaque is an anonymous, virtual therapy platform that is led by peer mentors and provides support groups for students all across the country without compromising their privacy.
Deliverables
UX/UI Research
Web Design
Brand Identity
Social Media
UX/UI Research
Web Design
Brand Identity
Social Media
UX/UI Research
Web Design
Brand Identity
Social Media
UX/UI Research
Brand Identity
Web Design
Social Media
Art Direction
Abby Guido
Abby Guido
Abby Guido
Abby Guido
Research Process
I began the research phase by conducting surveys, which I asked my network of college friends to fill out, to get an understanding of what their primary pain points were. Once I determined that I conducted a multi-level process of research - ethnographic, formative, secondary, and data collection. A primary discovery that helped me form my objective was the absurd ratio between students and mental healthy faculty members.
Logo and Identity
Opaque is intended to lift a weight off your shoulders, and what better way to represent that than an elephant with wings. An animal that seems so heavy, so burdening; seeing it able to fly represents the hope and intentionality behind the brand. To prevent the brand from getting too child-like, I paired the logo with a contemporary serif font and colors that combine energy and life with calmness.
Web Design
Once completing the onboarding process, the user has a customized home screen with any groups they have joined. The homepage is a vertical scrolling and features reminders, shows groups to track or join, shows messaging from groups, provides hotlines for people in crisis, and takes you to proposal pages. All of the sections of the homepage link out to more detailed pages to view that section of information.
There were about 200 pages in my final file, a large portion of them to show micro animations or transitions that you can see in the final walkthrough video here or in the case study. You can see some of the selected pages here, most of which have the hover component turned on for presentation view of the design as static.
Social Media
To extend the brand beyond just the website, I created some Instagram collateral which Opaque would use to reach out to students interested, colleges to partner with, and to spread positivity and awareness on a platform that is typically contrary. While this is an anonymous website, there is a lot of negativity and insecurity exuding from social media platforms such as Instagram, so Opaque is here to exist as a safe space that promotes positivity and brings light to students' days.
View the full case study here.
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